8/30/2011

Outsource your life


Level: Intermediate
Age: Adult learners

Discuss

1. What do you understand by “outsourcing”?

2. Why would somebody choose to outsource their personal tasks?

3. If you could outsource any of the tasks below, which one(s) would you  
   choose and which one(s) you wouldn’t? Account for your answer.


  • Upgrading your resume
  • Answering the phone
  • Scheduling appointments
  • Doing errands downtown
  • Making phone calls
  • Planning your wedding
  • Doing domestic chores
  • Arguing with your spouse/boyfriend/ girlfriend
  • Doing the shopping
  • Going shopping
  • Playing with your kids
  • Listening to your boss
  • Doing your English homework
  • Booking a holiday
  • Doing the travel planning
  • Checking & answering your emails
  • Updating your address book
  • Remodeling your house
  • Retouching your family photos
  • Planning a date

4. What pitfalls can outsourcing have?


Watch and answer

1. According to Susan Koeppen, where are Americans outsourcing their tasks?

2. Where did P.Diddy post the job for an assistant?

3. What did Brian and Gisele Piepgrass outsource? What did their assistant do for them? How much did it cost?

4. How did Brian feel about it at first? Why?

5. How long has AJ Jacobs been outsourcing? What do his assistants do for him? Why is he so happy?

6. Who is Tim Freís? What has changed concerning “outsourcing” according to him? What examples does he give?

7. Where can you post your task?

8. What pitfalls can hiring someone in a different country have?

9. How much does it cost?

10. What does Susan Koeppen have her assistant do for her?


Focus on Language

Join with arrows. There might be more than one option that collocates with each verb


VERB                NOUN
  1. Post                  somebody
  2. Outsource          a deal
  3. Hire                   a task
  4. Turn to              a job
  5. Negotiate           the internet (for help)
  6. Assign

What’s the word?

pitfalls                    scam                as for             trust                 bid                    range             average         give up
  1. And it’s on the internet where even ____________Americans Brian and Gisele Piepgrass are finding good help.
  2. At Web sites like elance.com, you can post your task, everything from writing a resume to creating a Web site and people ___________on the job
  3. But hiring someone in a different country to do your work for you can have its_____________.
  4. And, __________the cost, prices can ___________from $5 to $20 an hour and it all depends on the type of job and where you hire your assistant.
  5. When Susan Koeppen’s friends were contacted by her assistant they thought it was a__________.
6.   You have to __________your assistant with a lot of personal information! 
  1. According to Susan Koeppen you have to __________some control.
Word formation

1.   Brian was a bit ________ in handing an outsourcer a task at first.    SKEPTIC
2.   AJ Jacobs’ ________had a very soothing tone of voice.                   OUTSOURCE
3.   Sites like as getfriday.com enable you hire a personal assistant on   
 an ________ or_________basis.                                                    HOUR//MONTH
4.    Susan Koeppen’s assistant, Shanaz, is college _________.              EDUCATION
5.   Susan Koeppen finds it difficult to outsource some tasks                                        because she’s a little bit of a ____                                                  PERFECTION


 
After you watch

  • What do you think are the pros and cons of outsourcing the activities shown in the video?
  •  Is there anything you’ve found particularly interesting/crazy ?









Script


When P.Diddy wanted an assistant he turned to the internet posting the job on YouTube.
(video)
And it’s on the internet where even average Americans Brian and Gisele Piepgrass are finding good help. This couple needed help with their wedding.
Brian “Everything still had to be done. There was like a list of a thousand things and so we went like .. “OK, I will try outsourcing the wedding planning.”
Brian was living in San Diego, Gisele was in Phoenix, the wedding was in Milwaukee -- and they hired an assistant all the way in India,  who helped them find a photographer, book the transportation, and negotiate a deal at the hotel for the wedding guests.

Brian and Gisele estimate they spent about $300 on their assistant -- a fraction of what it would cost if they hired a wedding planner in the United States.

Brian: “I would say that I was skeptical in handing them a task at first because you sort of.. like … “this is the wedding and.. what if they don’t do it.”  
Gisele: “We had nothing to lose and.. it was great!.”

 Susan Koeppen: “When did you start outsourcing?”
AJ Jacobs: “ I started about 3 years ago and I’ve been doing it ever since.”

AJ Jacobs hired a team of assistants in India to do everything for him -- from the reasonable ..
AJ Jacobs: “ They read my emails, they answered my phone..” I started about 3 years ago and I’ve been doing it ever since.”

..to the ridiculous …

AJ Jacobs: “ I would say that the best part honestly was when I outsourced my worry and  had these people worrying for me”

Jacobs even had one of his assistants read bedtime stories over the phone to his son.


AJ Jacobs: “And word he quieted down! The outsourcer had a very soothing, …  tone of voice”
Tim Freís: "Traditionally, you associate outsourcing with Fortune 500 companies, but the reality is, now, with technology, you can do personal outsourcing."


Business guru Tim Ferriss writes about outsourcing in his new book, "The 4-Hour Workweek. He says everyone can outsource -- from stay-at-home moms to busy executives. All you need is a phone or computer so you can communicate the jobs you'd like done by your assistant, located anywhere in the world.
"If you wanted someone to do travel planning, you say, 'This is my budget. This is what I'm looking for.' Rather than spending 30 hours of your own time, you can assign it to a group of people in  Croatia or Astonia, at 9 p.m. before you go to bed and have it in your inbox at 9am."

At Web sites such like elance.com, you can post your task, everything from writing a resume to creating a Web site and people bid on the job. Sites like as getfriday.com enable you hire a personal assistant on an hourly or monthly basis.
But hiring someone in a different country to do your work for you can have its pitfalls.

AJ Jacobs: “I made a drugstore order through my outsourcers," Jacobs recalled, "and I asked for waxed paper, and they got waxed paper moustache remover for women, so my wife was a little insulted!"
And, as for the cost, prices can range from $5 to $20 an hour and it all depends on the type of job and where you hire your assistant.

Julie Chen: Ok. Tell me about the assistant you hired.
Susan Koeppen: Shanaz! Her name is Shanaz and she’s in India. She’s college educated and I got her on the website getfriday.com and she’s costing 12 dollars an hour.

Julie Chen: And what did she do for you? And did you like it?
Susan Koeppen: She found diapers on line for me, she rented a car for me, I’m having her right now update my address book so she’s contacting all my friends and family to get all of their addresses, you know as I’m sending some Christmas cards these holidays. So I’m getting lots of emails and calls from friends saying: “You have a personal assistant? What is this? Is this a scam?  
Julie Chen: But then you have to trust this person with a lot of personal information! 
Susan Koeppen: Yeah, well you have to give up some control You have to give up, you know, my credit card information so they can bill me, and also trust that they’re gonna do the job the way you want it done, which for me is a little difficult, little bit of a perfectionist! 
Julie Chen: All right Susan Koeppen, thanks so much.

RELATED ARTICLES
http://www.examiner.com/women-s-business-in-los-angeles/outsourcing-your-life

8/05/2011

To Photoshop or not to Photoshop...that is the question

Level: Intermediate + (Second video might be more for advanced students, or intermediate students with lots of help!!)
Age: Teens/ Adults


BEFORE YOU WATCH


  • Look at the cartoon. What message is it trying to convey concerning the use of photoshop? 
  • Say if you agree, disagree or somewhat agree with the following statements. Account for your answer.

- Photoshopped images are “digital art” in the sense that they are “constructed”.

- There´s nothing wrong with altering images in magazines/ billboards.

-  It is unethical to alter images to sell products.

- Advertisers sell “fantasy” because that’s what people want.

- Enhancing people’s looks through photoshop is cheating.

- Enhancing your look by wearing make-up, false eye-lashes, hair extensions  or even having - plastic surgery is cheating.  

- Images of perfect bodies have an impact on women’s self-esteem.

- Being bombarded with images of perfect bodies makes young people too body-conscious.

- Images of perfect bodies alter people’s conception of what physical beauty is and therefore promote eating disorders.

- Magazines should let readers know if images have been retouched.

- Image retouching or airbrushing should be banned in fashion magazines.



Work on Language

Collocations


Join with arrows

ADJ + NOUN

  1. Eating                         a. line
  2. Misleading                  b. people
  3. Fine                            c. disorders
  4. Body-conscious         d. critic
  5. Negative                    e. advertising
  6. Outspoken                  f. impact

VERB + NOUN

  1. Ban                            a. somebody’s image/ a product
  2. Enhance                    b. a complaint
  3. Censor                      c. a law
  4. Attain                         d. airbrushing/ the use of photoshop/ an ad
  5. Pass                          e. perfection/ a goal
  6. Take                           f. media/ a website
  7. Issue                          g. measures

Once you’ve matched the words with their collocations say how they may connect to the videos we’re about to watch.

WATCH VIDEO 1
 
Airbrushed ads banned in Britain (CBS news)


A. Watch the video and complete the mind map below.



B. Share your findings in a small group and then report what you've found.


AFTER YOU WATCH

C. Fill in the blanks with the vocabulary in the box.

uproar                    complaint                    watchdog           press release
outspoken             enhancement                  banned                 argue               whatever                     draw


1.      Britain's Advertising Standards Authority has _____________an ad featuring model Christy Turlington because of excessive airbrushing.
2.      The advertising _______________also banned an ad featuring actress Julia Roberts for the same reason.
3.      Britain's Advertising Standards Council has ruled that _______________the “before” L’Oreal’s make-up could never deliver and “after” like this.
4.      The move after Liberal Democrat MP Joe Swinson issued a ______________that the images were digitally manipulated and were "not representative of the results the product could achieve."
5.      Airbrushing and _______________is key to advertising. Every photo, especially for fashion and cosmetics is retouched somehow.
6.      Kate Winslet’s cover back in 2003 caused an______________.
7.      Kate Winslet has long been an ______________critic of unrealistic public images of women.
8.       The issue for Advertising watchdogs is where to _____________the line.
9.      Advertisers _____________ that they sell what people want.
10.  L’Oreal’s ________________defended the company by saying the lines in their ad where clearly visible.

WATCH VIDEO 2

Sex, Lies and photoshop (The New York Times)


Link: http://video.nytimes.com/video/2009/03/09/opinion/1194838469575/op-ed-sex-lies-and-photoshop.html

  • Watch the video and say if the following statements are True or False.

1. In France, public health officials and psychiatrists have been meeting to try to pass laws to ban retouched images in magazines.
2. According to Ken Harris, a Photo retoucher, every single picture has been worked on.
3. As far as Ken Harris is concerned, there’s nothing wrong with photo-shopped images.
4. Domenic Demasi, another Photo Retoucher, had to choose one of the four images he was given and retouch it for Lucky magazine.
5. Domenic Demasi is aware that the overuse of Photoshop is a world issue for people who grow up taking these images as their icons.
7. According to a 2002 New York Times article about body-conscious athletes, boys as young as 15 are "bulking up with steroids."
8. A University of Missouri study found out that looking at women's magazines for over 10 minutes had a negative impact on women's self-esteem.
9. It’s easy to tell whether a photo has been retouched.
10. The woman who’s doing the voice-over suggests including the retoucher's name in the credits.